Most people learn through conditioning whether it is through positive or negative reinforcement. However, psychological studies have shown that lessons learned through positive reinforcement stick better than lessons learned through negative reinforcement or consequences. For example, you see someone drop money, you pick it up and give it to them and they reward you with some of the money. Later you find someone’s phone in the bathroom, are you more likely to keep it or turn it in to the lost and found?
Humans learn cause and effect from experimenting with the outside world. They will internalize those lessons if they are allowed to focus on how their choice (cause) created the consequence (effect). If they are loved and supported in every decision (positive reinforcement) instead of shown anger or ridicule (negative reinforcement), they are more open to learning.
This is why Love and Logic parents lock in the empathy before delivering a consequence. It works best if sincere eye contact and touch are used while using a unique empathetic statement (I really feel bad for you!). The connection is the key to creating a loving and logical relationship which is paramount for raising responsible children.